Members to Use Survey to Rate Physician Experiences

Blue Cross of California (Blue Cross) today announced the launch of the Zagat Survey tool, a new online survey tool that will allow consumers to share their physician experiences with others in the Los Angeles market.

The survey tool is now available to members enrolled in the company’s Lumenos consumer driven health plans and will be available to all members the Los Angeles area at the end of the first quarter of 2008. Blue Cross will continue to progressively introduce this tool across all of California.

“Zagat is widely known and trusted for its ability to help people share and learn from other consumer experiences. By working with them we are able to create a trusted resource for consumers and actively engage consumers in sharing and using that information,” said Brian A. Sassi, president of Blue Cross of California. “Consumer experience information, such as that enabled by the Zagat Survey tool, complements our other tools and resources that make clinical quality and cost transparent for consumers.”

Through its relationship with Zagat, Blue Cross is helping address an unmet need for peer-to-peer interaction among health care consumers. The new survey tool will provide a vehicle for members More >