Serving all of California
Blue Cross of California Becomes Anthem Blue Cross
Feb 4th
Blue Cross of California recently notified its agents of a major change from the name Blue Cross of California to Anthem Blue Cross on April 1st, 2008. The statement goes on to read:
Blue Cross of California begins doing business as Anthem Blue Cross on April 1, 2008. We’re excited about our new name, since it more effectively symbolizes what our plans represent: the security of Anthem’s heritage with the strength and stability of Blue Cross. As Anthem Blue Cross, we’ll be able to leverage an advantage that our competitors can’t claim – our size. The Anthem name showcases our status as the nation’s largest health benefits company, and when combined with our local market focus, we’re better situated to offer our consumers a more complete benefits solution.
This means Blue Cross of California products and services will be offered under the Anthem Blue Cross brand. Blue Cross of California’s affiliate BC Life & Health Insurance Company is also adopting the Anthem brand and has changed its name to Anthem Blue Cross Life and Health Insurance Company.
The brand change to Anthem is effective for our complete product portfolio including medical, dental, vision, life, employee assistance programs and behavioral health services.
The Anthem brand, More >
Why Choose Blue Cross of California?
Feb 2nd
Why Anthem Blue Cross?
Anthem Blue Cross of California is committed to improving health care for all of us. After all, they’ve been here for over 60 years addressing changes in the healthcare system and making sure Californians can get the care they need at a price they can afford. From their vast network of doctors to alternative medicine coverage to personalized plans, toll-free help lines and member focused services, Anthem Blue Cross of California is California’s leading healthcare company.
Our commitment is to bring the Power of Blue to work for you:- Online Services: www.bluecrossca.com continues to offer more information about all Blue Cross of California products and services. It now features interactive web pages so members may communicate electronically with Customer Service for ID card replacement or benefit issues, as well as receive online information about claim status, eligibility and family enrollment, or download claim forms and EOBs
- Access to the nation’s largest provider network when traveling or temporarily living outside California.
- Emergency care coverage anywhere in the world, 24-hours a day, seven-days a week.
- Enhanced member services that provide discounts to alternative health care practitioners, products and services.
- Toll-free number to Customer Service with option to speak to a Customer Service representative or More >
Blue Cross of California Launches Maternity Depression Program
Jan 30th
Blue Cross of California announced yesterday that it has launched a Maternity Depression Program that provides new moms depression screenings, education, and support to help them obtain behavioral health treatment during and post-pregnancy. Here are the details from the press release:
THOUSAND OAKS, CA – Motherhood is often characterized as a magical experience for women with only a fading reference to the “baby blues.” However, according to the National Mental Health Association, in the first three months after childbirth, 14.5 percent of women may become withdrawn, unresponsive, or exhibit negative behavior toward their infant. Mothers experiencing these conflicting feelings may be suffering from Postpartum Depression (PPD) which once diagnosed can be treated. Blue Cross of California (Blue Cross) has launched a Maternity Depression Program that provides new moms depression screenings, education, and support to help them obtain behavioral health treatment during and post-pregnancy.
The Maternity Depression Program is designed to provide information and screening tools to all Blue Cross members who are new mothers while simultaneously identifying members who are at high risk for depression. Since May 2007, Blue Cross has mailed more than 13,000 educational packets to new mothers.
Members who screen positive are encouraged to either share the results with their physician More >
Anthem Blue Cross Launches Zagat Survey Tool In Los Angeles
Jan 8th
Members to Use Survey to Rate Physician Experiences
Blue Cross of California (Blue Cross) today announced the launch of the Zagat Survey tool, a new online survey tool that will allow consumers to share their physician experiences with others in the Los Angeles market.
The survey tool is now available to members enrolled in the company’s Lumenos consumer driven health plans and will be available to all members the Los Angeles area at the end of the first quarter of 2008. Blue Cross will continue to progressively introduce this tool across all of California.
“Zagat is widely known and trusted for its ability to help people share and learn from other consumer experiences. By working with them we are able to create a trusted resource for consumers and actively engage consumers in sharing and using that information,” said Brian A. Sassi, president of Blue Cross of California. “Consumer experience information, such as that enabled by the Zagat Survey tool, complements our other tools and resources that make clinical quality and cost transparent for consumers.”
Through its relationship with Zagat, Blue Cross is helping address an unmet need for peer-to-peer interaction among health care consumers. The new survey tool will provide a vehicle for members More >