Blue Cross of California recently notified its agents of a major change from the name Blue Cross of California to Anthem Blue Cross on April 1st, 2008. The statement goes on to read:

Blue Cross of California begins doing business as Anthem Blue Cross on April 1, 2008. We’re excited about our new name, since it more effectively symbolizes what our plans represent: the security of Anthem’s heritage with the strength and stability of Blue Cross.
As Anthem Blue Cross, we’ll be able to leverage an advantage that our competitors can’t claim – our size. The Anthem name showcases our status as the nation’s largest health benefits company, and when combined with our local market focus, we’re better situated to offer our consumers a more complete benefits solution.

This means Blue Cross of California products and services will be offered under the Anthem Blue Cross brand. Blue Cross of California’s affiliate BC Life & Health Insurance Company is also adopting the Anthem brand and has changed its name to Anthem Blue Cross Life and Health Insurance Company.

The brand change to Anthem is effective for our complete product portfolio including medical, dental, vision, life, employee assistance programs and behavioral health services.

The Anthem brand, used by 11 other health plans across the country, is a well-recognized health benefits brand known for quality, affordable health care coverage, and it has a strong reputation in the market as a trusted choice for consumers. The new brand name in California will continue to embody the consistency, strength, security and stability of the Blue Cross name.